Alpina International

Personal Branding is fast becoming a core life skill necessary for career success in our highly competitive, transparent and connected world. Perceptions Matter! How you are perceived by others is a key factor for professional development in a challenging and global business environment. How you define yourself could easily make or break a potential stakeholder interest in you or your services. Alpina International offers cutting edge Personal Branding workshops that teach you how to master the business of being You and controlling your identity. Effectively marketing your personal brand can leverage your career opportunities and negotiating power with your stakeholders! Our Personal Branding workshops show you how to get noticed and recognized and designed to meet the needs of fresh graduates as well as professionals. Taking control of your Personal Brand and managing your reputation has never been more important!

 

An Introduction to Personal Branding (3.5 hrs)
This half day introductory Personal Branding course is designed to bring you up to speed with this new concept in career management. How is your personal brand being perceived currently and does it do justice to who you really are? Are you receiving the recognition you deserve? This innovative workshop helps you identify your valuable traits and implement a strategy to enhance your identity. We will also discuss the tools that will help you differentiate from your competition.

-Understanding Personal Branding
-Characteristics of strong Personal Brands
-Discovering your standards & values – the bricks and mortar of Personal Brands
-Tools of the trade - A Personal Branding tool kit for the 21st century

All workshops are held in downtown Vancouver, to find out more about dates and fees, please contact us.

Enhancing your Personal Brand - A ‘How To’ Workshop (7 hours)
This hands on interactive workshop teaches you the skills to build a strong and authentic personal brand and market it to your stakeholders. In addition to the introductory topics taught in our half day workshop, we will help you create an action plan to strengthen your personal brand and get a head start with the tools that best suite your purpose. This Personal Branding course also teaches you how to harness the power of the social media to reach your goals and a will teach you to use the necessary tools and harness the power of social media to your advantage and efficiently manage your reputation for a successful career.

-Understanding Personal Branding, theory and practice
-Characteristics of strong Personal Brands
-Standards & values – the bricks and mortar of Personal Brands
-Building Personal Brand equity
-Tools of the trade - A Personal Branding tool kit for the 21st century
-Developing and implementing your Personal Branding strategy
-Reputation management for Personal Branding

All workshops are held in downtown Vancouver, to find out more about dates and fees, please contact us.

Workshop Leader: Teg Brar
Teg Brar is an innovative and forward thinking educator with a zeal for personal branding, marketing and hospitality. He has been an Instructor and Career Development Executive for the last seven years and taught at prestigious educational organizations such as the British Columbia Institute of Technology. His passion lies in helping people discover and develop competencies for success in the new age and currently serves as a Mentor in the Leaders of Tomorrow Program at the Vancouver Board of Trade. He is the founding principal at Alpina International (www.alpinainternational.com) and Swiss Hospitality Training (www.swisshospitalitytraining.ch) and President of the Vancouver Chapter, Educational Institute American Hotel & Lodging Association. He is the founding President of the Cesar Ritz Alumni Chapter and a Member of the Hospitality Sales & Marketing Association International (HSMAI).
Teg's educational qualifications include a Master of Science Degree from Johnson & Wales University, USA, and a Diploma in Hospitality Management from the Ecole Hotelier Cesar Ritz, Switzerland.