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WHAT IS PERSONAL BRANDING? by Teg Brar, Msc.
Personal Branding is a core career management skill that just cannot be ignored in our new business environment. Simply put, Personal Branding is the art of marketing yourself in an unobtrusive way. In a crowded world where everyone has a voice, there is an urgency to define yourself and the qualities that set you apart from your competition. Career success in the 21st century means marketing your accomplishments and treating your personal brand as a valuable asset!
Personal Branding gives you the competitive edge!
-Increased career opportunities
-More people become aware of your expertise on a much broader scale
-Your position gives you increased negotiation power with your present and potential stakeholders
-Results in increased trust and confidence in others
-Personal branding forces you to evaluate yourself and can be used as a guide to indicate areas for development
If you don't want to be the best kept secret, want to exhibit your work and give yourself the best shot, there has never been a better way to unleash the power of YOU.
Teg Brar, MSc. is a mentor in the Leaders of Tomorrow program at the Vancouver Board of Trade. He leads innovative Personal Branding Workshops and publishes an informative Personal Branding Blog.