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LIVE AND BREATH YOUR PERSONAL BRAND by Teg Brar, MSc.
Your Personal Brand is all you! What do you stand for? What are your values and what are you most proud of? What do you bring to the table that sets you apart from everyone else? Your Personal Brand is defined by everything you do that communicates your character and value. You have to come to terms with what makes you irresistible, your power and exploit it for career success! Read the full article by Teg Brar in his Personal Branding Blog.
Identifying your sweet spot can sometimes be the most difficult task in your personal branding strategy. A great way to begin is to identify and make a list of values that you hold in high regard and things you are good at. Then you can ask your friends or colleagues to do the same and use the commonalities to build your personal brand. Another way to determine your core values and interests is to think of a time that you were really happy and elated or did something that was well received by your colleagues. Did you do something for someone that really made them happy? Here is a brief list of values to get you started…you should add on to this list to make it more comprehensive for yourself.
-Financial security
-Service oriented
-Curiosity
-Competitive
-Knowledge
-Loyalty
-Friendship
-Health
-Stability
-Perseverance
The purpose is to identify what is important to you and build your personal brand around that. Be honest with yourself…you can’t fake the funk!
Teg Brar, MSc. is a mentor in the Leaders of Tomorrow program at the Vancouver Board of Trade. He leads innovative Personal Branding Workshops and publishes an informative Personal Branding Blog.