Blog
LIVE AND BREATH YOUR PERSONAL BRAND
Your Personal Brand is all you! What do you stand for? What are your values and what are you most proud of? What do you bring to the table that sets you apart from everyone else? Your Personal Brand is defined by everything you do that communicates your character and value. You have to come to terms with what makes you irresistible, your power and exploit it for career success! Read the full article by Teg Brar in his Personal Branding Blog.Identifying your sweet spot can sometimes be the most difficult task in your personal branding strategy. A great way to begin is to identify and make a list of values that you hold in high regard and things you are good at. Then you can ask your friends or colleagues to do the same and use the commonalities to build your personal brand. Another way to determine your core values and interests is to think of a time that you were really happy and elated or did something that was well received by your colleagues. Did you do something for someone that really made them happy? Here is a brief list of values to get you started…you should add on to this list to make it more comprehensive for yourself.
-Financial security
-Service oriented
-Curiosity
-Competitive
-Knowledge
-Loyalty
-Friendship
-Health
-Stability
-Perseverance
The purpose is to identify what is important to you and build your personal brand around that. Be honest with yourself…you can’t fake the funk!
To learn more about Personal Branding, attend Teg Brar's Personal Branding Workshops or visit his Personal Branding Blog.
WHAT IS PERSONAL BRANDING?
Personal Branding is a core career management skill that just cannot be ignored in our new business environment. Simply put, Personal Branding is the art of marketing yourself in an unobtrusive way. In a crowded world where everyone has a voice, there is an urgency to define yourself and the qualities that set you apart from your competition. Career success in the 21st century means marketing your accomplishments and treating your personal brand as a valuable asset!
Personal Branding gives you the competitive edge!
-Increased career opportunities
-More people become aware of your expertise on a much broader scale
-Your position gives you increased negotiation power with your present and potential stakeholders
-Results in increased trust and confidence in others
-Personal branding forces you to evaluate yourself and can be used as a guide to indicate areas for development
If you don't want to be the best kept secret, want to exhibit your work and give yourself the best shot, there has never been a better way to unleash the power of YOU.
To learn more about Personal Branding, attend attend Teg Brar's Personal Branding Workshop or learn more on his Personal Branding Blog.
Foursquare for Hospitality...by Teg Brar (April 5, 2010)
Foursquare is a location aware social platform with a fun gaming component (my previous post explains Foursquare). Already, there are several implications that businesses can take advantage of Foursquare! Here are a few ways that I think hospitality businesses can benefit from this social platform.
-Cafes, restaurants and hotels can reward users with incentives for using Foursquare. For example a discount could be offered to Foursquare users who check in into that location.
-There could be a separate promotion to reward anyone who achieves ‘mayor’ status every week. Think about it, this is really an offshoot of your loyalty program...or should I say a loyalty program on steroids and very transparent!
-Guest satisfaction reigns supreme! Happy patrons will ‘shout’ tips to their friends and happily make suggestions that can benefit a business in more than one ways.
-People might use the platform to see which of their friends have checked into a certain location or how busy it is. As this social platform is in its very early stages of inception it remains to be seen if people will use it as a metric to decide if they should visit a club or restaurant.
-Hospitality businesses can easily harness the robust information available about their customers and competition. This location aware platform is more robust than the likes of Brightkite and Gowalla and early adopters can take huge advantage…just like Twitter a couple of years ago!
Foursquare...March 28, 2010
Foursquare is a location based social network with a gaming component where participants earn points, win badges and appointed mayors when they check into different locations. Foursquare is explained on our hospitality blog.Happy Employees = Happy Guests...Jan 14, 2010
Happy employees provide more personal and better service and keep guests coming back. Being considerate, fair, honest and transparent are the fundamental principles of keeping your people happy and motivated. Accomplish this and wonderful things will happen in your organization. Read the full post on our Hospitality Blog.Vancouver 2010 tickets on sale...Nov 13
On Saturday November 14 over 100,000 winter Olympic ticket will go on sale starting at 10am pacific time. Here are the steps to follow in order to purchase the tickets…Create an account at the www.vancouver2010.com website by clicking here.
It is a good idea to set up this account prior to November 14th to save time. You will be able to purchase Winter Olympic games tickets for up to four events, with a limit of either four or eight tickets per event. If you want to purchase more tickets you will probably need to start a new transaction. Happy buying.
A Key to Exceptional Service...Oct 11, 2009
Seth Godin in his post ‘The problem with doing it by heart’ describes how he recently visited a noodle shop and clearly requested his noodles without the sauce! And he still gets the noodles with the sauce! More...Deadly Explosions in Jakarta at the Marriott and Ritz Carlton Hotels
Our thoughts are with the families of the dead and injured and with the staff of the Ritz Carlton and the Marriott in Jakarta where two almost simultaneous blasts occurred early morning killing nine and injuring several others. Watch the video of the blast scene in Jakarta from ABC News. Read more